TikTok continues to be one of the most profitable social media platforms, offering multiple ways to earn money even without a large following or prior experience. As we move into 2025, three key strategies stand out for monetizing TikTok effectively. While each method has its own advantages, the final strategy proves to be the most profitable and easiest to implement.
Lower Funnel TikTok Shop Posts
One of the fastest ways to earn money on TikTok is by posting lower-funnel TikTok Shop videos that promote trending products with strong calls to action. These posts target users who have previously engaged with similar products, thanks to TikTok’s advanced algorithm.
Here’s how it works:
- Earn Commissions: Creators promote products from TikTok sellers and earn commissions ranging between 15-30%, sometimes even higher for experienced affiliates.
- Wide Product Selection: Upon acceptance into the program, you gain access to a marketplace featuring products across various niches.
- Free or Discounted Samples: Many sellers provide sample products, allowing creators to produce content without upfront investment.
- Increased Earnings Potential: Successful creators can negotiate higher commission rates over time, improving profitability for the same effort.
The key to success with this strategy is to create short, engaging videos—typically around 16 seconds—without descriptions, only using relevant hashtags. Since TikTok prioritizes showing products to users who have already interacted with similar content, even videos with a few hundred views can generate significant earnings. Creators commonly earn between $50 and $100 per post as users make impulse purchases based on limited-time sales.
TikTok Shop can be a great way to earn money but getting people to order higher valued products can sometimes be a struggle as it can be hard to build trust. But selling lower priced items is more easier. Here is how to get started.

- If you haven’t register as a TikTok Shop. You can do this from the TikTok app by going to TikTok Studio in the settings and tapping TikTok Shop for Creator, then just for the steps. You can also register for the TikTok Shop here.
- You want to look for an promote trending products on TikTok. To find trending products you can search on TikTok for the hashtag #tiktokmademebuyit or use websites like the TikTok Creative Center or PipiAds. You can also look on the TikTok app to see what other top creators are promoting. Usually whatever most are promoting is trending.
- Once you have found some products you want to promote either request a sample for them or start making a video about it.
To maximize earnings, consistency is crucial. Posting multiple times daily about trending products ensures more opportunities for engagement and sales. The more frequently a creator posts, the more TikTok’s algorithm will push their content to potential buyers, increasing conversion rates.
TikTok Shop For Sellers
The TikTok Shop is revolutionizing e-commerce by enabling sellers to link their products directly to their TikTok videos. This seamless integration allows viewers to make instant purchases, dramatically boosting conversion rates.
Why TikTok Shop is powerful:
- Integrated Payment Systems: With Apple Pay and Google Pay integration, impulse buying is easier than ever.
- Viral Potential: A single viral video can expose your product to thousands or even millions of viewers without requiring a large advertising budget.
Getting Started: To create a TikTok Shop account, visit the TikTok Shop Seller Center and submit your business details. Once verified, you can list products with high-quality images, descriptions, and pricing. Using tools like Capcut Commerce Pro can streamline content creation, enhance video quality, and even automate posting directly to TikTok for optimal efficiency.
When you register as a seller on TikTok Shop you are selling your own products on TikTok Shop. This means you would have to directly ship the products to customers or you can get TikTok to fulfill them for you. You can either create your own products and sell your own branded products or sell existing products from other companies.
Here’s how to get started selling your own products on TikTok.
- Firstly you want to follow the steps above to create a TikTok Shop account by going to TikTok Shop Seller Center.
- Once registered you want to research for products that are popular or trending. You can use Fastmoss.com or even Kalodata.com. The trick to finding a good product is choosing the correct niche that would do well. Products that do well on TikTok Shop are usually in health and beauty, womens products, fitness equipment, pet products and electronics.
- Once you have found a product, you can use a site like Alibaba.com to find a supplier how is able to create the products for you and put your companies logo. Alternatively if you want to sell an existing brands products you would want to look for wholesalers that are able to sell you the products in bulk for a lower price.
- When you have ordered your stock you would want to create your listing on TikTok Shop. You can do this by going to TikTok Shop Seller Center and adding your listing and including the title, description, price and photos of your product.
- Now that your product is live, you can promote it on the TikTok platform by creating videos showcasing your product or even getting affiliates on TikTok. You can easily browse and search for qualified affiliates from Seller Center and send out free samples and invite any creator you deem fit.
TikTok Creator Rewards with Long-Form Videos
TikTok’s Creator Rewards Program provides another lucrative way to make money, particularly through long-form videos exceeding one minute in length. With an increase in RPM (Revenue Per 1,000 Views), TikTok now offers creators better payouts, making this a viable income stream.
Eligibility Requirements:
- Must be 18+ years old.
- Requires 10,000+ authentic followers.
- Must have achieved 100,000 video views in the past 30 days.
- Must reside in a country where the program is available.
Once accepted, creators must produce original content that aligns with TikTok’s guidelines. Videos must be at least 1 minute long, achieve a minimum number of views, and avoid duplicated or promotional content.
How to Apply: Visit your TikTok profile, select the Creator Tools section, and apply for the Creativity Program Beta. TikTok typically reviews applications within a few days, giving you a quick path to monetization.
Some users have managed to earn over $1,000 from a single viral video. A popular method involves repurposing trending content, such as sports clips or viral moments, while ensuring compliance with copyright regulations. This allows creators to take advantage of already popular topics without having to generate entirely new content.
Another way to create faceless videos is using Faceless.video. The good thing about this website is that they have a bunch of different video types you can choose from and you’re able to customize them how you want. The advanced AI they use can also help you to post and schedule on TikTok. It will automatically choose the video, voiceover and create an engaging video for you.

To maximize earnings from long-form videos, it is essential to niche down. Choosing a specific topic—such as sports, entertainment, or education—helps build a loyal audience. Checking TikTok’s trending topics daily and creating relevant content around them can further boost visibility. Consistency in posting also plays a significant role in ensuring TikTok’s algorithm favors the content, increasing views and earnings.
Don’t know what niche to go into for your TikTok account? The most popular and best niches for TikTok are usually fitness, business, cooking, ASMR, health & beauty.
Faceless TikTok Lives
Among all TikTok monetization methods, going live with faceless TikTok Shop promotions is the easiest and most profitable. This strategy involves hosting live sessions two to three times a day to promote trending products.
Successful live streams share a few common characteristics. A bright and engaging background helps capture viewers’ attention, while a well-structured sales script ensures a smooth and persuasive pitch. Offering time-sensitive discounts encourages urgency, and displaying real-time purchases provides social proof, increasing conversion rates. Staying live for at least 45 minutes is crucial, as TikTok’s algorithm tends to push live streams to a broader audience after this point.
To convert viewers into buyers, creators must implement effective sales tactics. These include:
- Time-Limited Discounts: Display a countdown timer or emphasize limited stock to create urgency.
- Highlight Key Benefits: Repeatedly showcase why the product is valuable and how it solves a common problem.
- Use Social Proof: Announce when a viewer has made a purchase to encourage others to follow suit.
- Pin Comments: Pin essential details like pricing, discounts, or product benefits to ensure they remain visible throughout the stream.
Engaging with Viewers
Even though you’re not appearing on camera, interaction is crucial. Use voiceovers, text overlays, and pinned comments to:
- Answer questions about the product.
- Reinforce urgency by emphasizing limited stock or exclusive deals.
- Encourage viewers to share the stream or invite friends to join.
Active engagement builds trust and encourages potential buyers to make a purchase.
With dedication and effective strategies, faceless TikTok Lives can become a lucrative income stream. While small creators can make $100 – $500 per day, experienced sellers with viral products can earn $1,000+ per day.
By combining engaging visuals, strategic sales tactics, and consistent effort, creators can successfully turn faceless TikTok Lives into a powerful source of income. To maximize success, finding the right products to promote is essential. TikTok Shop provides insights into trending items, while tools like K Data help identify the best-performing live streams and products, making it easier to replicate successful strategies.
Final Thoughts
With TikTok’s evolving monetization opportunities, earning money in 2025 is more accessible than ever. Whether through short-form product promotions, long-form content leveraging TikTok Creator Rewards, or the highly profitable live selling strategy, creators have multiple ways to generate income.
For those serious about growing their TikTok presence and maximizing earnings, staying consistent and leveraging trending opportunities is key. By implementing these strategies effectively, even beginners can start making significant money on TikTok with minimal effort.